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In 2015, Jean-Pierre opened a store in Ryneveld street in Stellenbosch. At that time there were more than 10 established optometric stores in Stellenbosch.

As a way to differentiate himself he offered free comprehensive eye examinations for all students. The initial concept was to offer something different.

Today, more than 7 years later, certain key elements have manifested in how we run our business. Thorough eye examinations, a passion for problem solving, restoring the old, challenging the conventional recipe for optometry stores, combined with a closely selected supply chain for products and services, make us who we are today.

In collaboration with our supply chain, we have established a network of ophthalmologists and other health care professionals, with cross referrals and easily accessible. This helps us to ensure we that the healthcare needs of our customers are met.